About

We are a strategic branding and design agency that applies an innovative and meaningful approach to projects from ideation to execution. With particular expertise in lifestyle and entertainment, our agency masterly develops new brands and re-imagines established ones, bringing them relevancy within their space. Our 35 years of combined expertise provides us insight and fuels our ability to innately recognize what a brand needs, sometimes before it realizes it for itself.

Left Brain logic. Right brain creativity… That’s Clever.

Team

We've built a leadership team with a combined 50+ years of experience in branding, marketing, strategy, and design (and a heck of a lot of personality).

Meet our Clever Folks!

Shannon Gabor

Shannon Gabor

CEO/Founder View Details
Jeff Giniewicz

Jeff Giniewicz

Associate Creative Director View Details
Kristen Johnson

Kristen Johnson

Studio Director View Details
Shannon Gabor

Shannon Gabor

CEO/Founder

Shannon Gabor is Founder and CEO of Clever Creative. Driven with an entrepreneur spirit and an artistic vision she has spent 17 years in the creative business space and successfully worked and transformed over 50 global and entertainment properties with her award-winning design and brand strategy.

She has spent the last 10 years building Clever Creative with a team of designers, strategists and all-around thinkers who together challenge consumer insights and create brand solutions that bring relevancy with an innovative edge to the business model.

Leading the charge of fellow female business leaders, Shannon believes in creating a smart, productive creative playground that consistently inspires her team of thinkers. She also applies that spirit to the design community at large-whether it’s mentoring the next generation of creative thinkers through the Step Up Women’s Network or sitting on the AIGA Los Angeles Board of Directors.

In 2015, Shannon and team celebrate a decade of success at Clever and have approached this milestone by reinventing the agency model to match the pace in which brands are moving with the agility of todays business demands.

Jeff Giniewicz

Jeff Giniewicz

Associate Creative Director

Jeff began his career on the east coast where at a young age he quickly worked his way up from a designer to a creative lead. He comes to Clever Creative with over 18 year of strategic creative experience in branding, packaging, advertising and interactive design. He has worked with such diverse brands as Gillette, Timberland, Hennessy, Aéropostal, Pioneer Electronics, and Ben & Jerry’s to name a few. Wanting a change and warmer weather, Jeff took his east coast work ethics and made his new home in California where he has worked diligently to grow as a Creative Director. Jeff is a creative problem solver, always striving to generate effective and lasting creative solutions that strengthen a brand. He is passionate about all things creative and brings a varied skill set that includes photography, Illustration as well as a vast proficiency of creative software. Jeff’s naturally calm “I got this” leadership approach compliments Shannon’s tenacious “full speed ahead” energy making them a formidable creative duo.

Kristen Johnson

Kristen Johnson

Studio Director

Kristen, aka “KJ”, began her career teaching High School English before going back to school to study graphic design at FIDM. Upon graduation, she received the top honor of being awarded the Outstanding Graphic Design student. Since joining Clever in 2006, KJ has worked on a variety of brands such as Warner Brothers, Mattel, Fremantle Media, Lifetime Network and Cartoon Network to name a few. Taking her unique background in education and combining that with her love of design has enabled KJ to be a manager who understands the importance of listening to the client while working with the design team to provide creative solutions that are on-brand, on-trend and on-time. She splits her time between adobe creative suite and making checklists just so she can use her favorite highlighters. Born in Nebraska and raised in Southern California, KJ found her creative, taco-loving heart settling in Los Angeles.

Culture

Clever Fun Facts

  • Number of Wacom pens
    Bella has broken: 1

  • Number of days Michael has gone without blasting Mariah Carey’s “All I Want for Christmas is You”: 2

  • Elise lost her
    best friend to: Lice

  • If Shannon had a superpower it would be:
    Meeting Justin Timberlake

  • Number of times Justin Timberlake is mentioned in our studio daily: 38

  • Snack that disappears most quickly from office kitchen: Birthday Cake Oreos

  • Snack that disappears least quickly from office kitchen: Low Sodium Trail Mix

  • Number of times the phrase Crazytown is used by Shannon weekly: 15

  • Number of cups of coffee on average are found on our desks every morning: 2

  • When Michael was a kid, he wanted to be: a dinosaur or a cage fighter

  • Number of times Jeff brought
    his lunch to work: 0

  • Michael’s favorite chill spot:
    Michael’s

  • Number of languages of spoken in the office: 6 (including Pig Latin)

  • Number of days in a week
    KJ eats tacos for lunch: 4.5

  • Total Number of
    LA Natives at Clever: 1

  • The #1 Crime that one can possibly commit at Clever: leaving the sponge unsqueezed at the sink

  • Average number of floral arrangements in the office at any given time: 7

  • Daily range of temperature fluctuation in the loft: 25 degrees

  • Total number of seasonal-allergy-related sneezes per day: 34

  • Amount of food
    on Ian’s face: a lot

  • Total number of
    passport stamps at Clever: 151

  • Pots of coffee
    brewed per day: 3.4

  • Number of pamplemousse-flavored sparkling waters consumed daily: 9

  • Number of times the phrase
    ‘pop down’ is used daily: 3

  • Number of
    Non-iPhone’s in the office: 1

  • Number of
    PC’s in the office: 1

  • Number of Prius
    drivers at Clever: 3

  • Number of times in 2014 that Bella has talked about Bulldogs: 58

  • Superpower we
    wish existed: Pantone Vision

  • Agency Mascots:
    Grumpy Cat and a Unicorn

  • Number of singing telegrams
    delivered to Clever: 4

  • Average number of
    gchat messages sent daily: 200

  • We are 0.8 miles from putting our toes in the sand.

  • The amount of times people have
    tripped going up the stairs: 22

  • If we were all stranded on an island and
    it came down to it we would: eat Elise first.

  • Calories in 2 fun size Snickers bars: 160. Average calories burned in a day going up and down the stairs: 160. Coincidence? We think not.

  • We currently have about 50 Intelligentsia
    disposable cups in our kitchen, forming a pyramid.

  • We sing out loud and are proud!!!!!!!!
    (even if we don’t know the lyrics).

  • The word “dog” is exchanged between Bella and Kimmie about 20x a day.

  • We cleanse our aura/take yoga breaks upstairs.

  • Number of times Chromeo’s “Jealous” plays on a Friday afternoon in the Studio Team office: 2-4

  • Number of times Chromeo’s “Jealous” plays on a Friday afternoon in the Studio Team office: 2-4

  • Best laugh in the office: Bella

  • Number of giant cork boards in our war room: 4

  • All 4 of Clever’s office dogs are: boys

  • Average number of daily coffee runs: 3

  • Average temperature variance between downstairs and upstairs: 10 degrees

  • Number of pop culture magazines delivered to Clever monthly: 17

  • Favorite yoga pose for upstairs stretch breaks: prayer twist

  • Most popular Clever desk flower: pink daisies

  • Number of times per day that conversations are verbally hashtagged: 4

  • Michael’s Playlist: 90’s DIVAS

  • Michael’s favorite diet: Chicken, Rice and Peas

  • Number of pen clicks per day: 1,017

  • Elise’s best impression: Dinosaur high on sugar

  • Elise’s second best impression: Singing Snow White’s theme “I’m Wishing”

  • Michael’s workstation is decorated with: passport photos of himself and several toothless Jennifer Lawrence headshots

  • Kimmie snaps her fingers while listening to music on her headphones.

What We Do

True to our name, Clever Creative is a tight-knit agency of astute observers, savvy creatives and quick wits that believe in creating ‘smart art’. And true to our agency mark, our designs connect with both sides of the brain while making our clients and their brands look sharp.

STRATEGY

BRANDING

PACKAGING

PRINT / DIGITAL MEDIA

NAMING / NARRATIVE

COLLATERAL

PROMOTIONS

EXPERIENTIAL

STYLE GUIDES

Clever is as Clever DOES 

Clever Creative - Venice CA

Work

Wizard of Oz Brand Deck

Designed and developed a custom presentation leveraging the evergreen franchise, Wizard of Oz, in support of partnership extensions for the brand.

Kyjen Slo-Bowl Mini Mailer

Designed and developed a custom mailer for a leader in the pet product category. The mailer activation drove awareness around the newly launched Slo-Bowl, leading to PR buzz in the market.

Zwift

Complete brand naming and design for the 2014 launch of Zwift, a social fitness platform software. Conceived brand identity and applied to business suite, brand and product sizzles, investor presentation, in-game brand recognition and web applications.

FOX Simpsons

Creatively developed a brand focused look book in celebration of The Simpsons 25th Anniversary. Zine-style catalog design supported various categories including apparel, sporting, tech, footwear, electronics and collectibles. Photography captured the lifestyle appeal of the Simpsons brand with personality, punch and humor.

#SoClever Summer Mailer

Designed and developed a custom mailer for our agency, celebrating the long-standing tradition of Summer Fridays with a Clever twist. Hand-crafted, thirst-quenching goodness for all that we appreciate.

SportsArt

Complete brand redesign for SportsArt supported the North America Division Launch. Conceived brand identity and applied to campaign advertising, trade show booth design, collateral brochures, business suite and corporate sales sheets.

Barbie & Royal Caribbean

Strategy and design for the “Barbie on Board” Cruise Experience onboard Royal Caribbean Cruises. The branded style guide included program identity, on board signage, and hard lines/soft lines licensing products.

Little Tikes

Developed global packaging design in support of the Little Tikes new Cozy Coupe products in partnership with Diono Worldwide. Collection was focused on fun, play and developmental coordination for baby and toddler.

Guess

Designed custom presentation graphics in support of the annual Guess Global Retail and Sales conference. Presentation supported a 500+ corporate event that highlighted the year in review of the brand ranging from product, sales, advertising and marketing.

Mattel

Designed and developed a custom program in support of the annual Mattel Global Brand Summit. Multi-platform program required a cohesive brand look to support meeting collateral, event signage, premiums, shuttle wrap and presentation graphics. Playful word-search theme was both interactive and a clever solution to represent all brands in the corporation’s portfolio.

Warner Brothers Television

Custom entertainment packaging design in support of the Rizzoli and Isles DVD series collection. 

The Hub Network

Building buzz around The Hub’s TV Network Launch required an innovative and playful Press Kit that was Cleverly out of the box. Embracing the networks mission of “Bringing Kids & Families Together”, the kit was centered around the idea of watching TV and eating popcorn.

Made for Pearl

The Made for Pearl brand packaging collection captures the original boho-chic fashion inspirations of the legendary Janice Joplin.

The Hub Network

Translated The Hub summer on-air campaign to support their NYC Ad Sale event. From Ice Cream Truck Wrap to Signage and Event Invitations, Clever brought the event to life.

Lifetime Network

Creatively developed Lifetime Network’s national awareness campaign focused on women voters in support of both Democratic and Republican parties. Tool kit offered voting information on the election and its platforms in an elevated infographic design format. The Tool Kit program was distributed on a dedicated digital portal as well as available as a digital download on mylifetime.com

visit mylifetime.com

Agave Healing Oil

  • :

Developed and built the brand identity for the Agave Healing Oil line of products. From initial Packaging Design to today, our agency continues to build the brand across multiple touch points and extend it from Salon-only channels to Retail with  placement in Sephora.

Warner Brothers Consumer Products

Designed the ZAPPAR on-package and in-store merchandising cohesive program in support of Looney Tunes and Scooby Doo for Warner Bros. Consumer Products. Graphics leveraged both properties with a clear consumer message on how to activate the ZAPPAR overlay.

Pinch

Strategically developed and created the brand for a innovative dissolvable sugar packet called Pinch, which was the first-prize winner in the National Foundation For Teaching Entrepreneurship (NFTE) national challenge. Work included brand naming, narrative, brand logo, press kit and collateral.

Warner Brothers Home Entertainment

Custom landing page design for the Warner Bros. Home Entertainment partnership between The Hobbit: The Desolation of Smaug and Air New Zealand.

HydraFacial

Strategically developed and designed a cohesive business-to-business print advertising campaign in support of the HydraFacial treatment. Advertising campaign leveraged the “You Can Too” message to promote awareness of current resort and medical spa success stories as well as introduced the brand to new customers enhancing sales.

Barkr

Developed an innovative brand identity in support of the new social app BARKR. The graphics developed were used for the in-app design as well as the website.

American Lamb Board

Microsite for the American Lamb Board featured their Valentine’s Day Promotional Campaign. The February timing was intentional and inspired the romantic color palette of rich raspberry, bold black and crisp white to tie-in to the nature of love, food and entertaining.

Bio Ionic

Concepted and developed the identity of this innovative hair styling collection. Applying this consistent look across the brand from Packaging Design to Collateral, Clever Creative helped bring a new tier of products to the Salon and Distributor channels for our client.

T-fal & Jamie Oliver

This Walmart exclusive collection brought the first line of Jamie Oliver cookware to the US retail market.

Bio Ionic Blowout

  • :

Created the brand look and packaging for the Bio Blowout collection. Through visual definition and asset development ranging from Logo, Color Palette, Packaging Design and Collateral, the Bio Blowout program was launched in Salon and Distributor channels to much success.

Barbie

Copywriting and design to support the 2013 “Barbie is Moving” campaign, generate buzz for the brand, and drive traffic to the mobile moving tour.

Bio Ionic

Dermalogica

Selected to strategically partner on designing a multi-tiered info-graphic in support of Dermalogica’s global impact organization, FITE. Creative development included custom iconography and graphics including strategy for brand story and narrative. The final info-graphic has been used to support the organizations message in digital and print collateral.

Doing what you like is freedom. Liking what you do is happiness.

Clever Creative - Venice CA

Press

GD_USA_Cover_1

For press inquires or speaking opportunities,

please contact Melisa Gotto at Scandal Co-Active.

Melisa Gotto

Scandal Co-Active

Founder/CEO

c: 213.300.6334

http://www.scandalcoactive.com

Contact Us

For new business inquiries,

drop us a line at:

 

606 A Venice Blvd,
Venice, California 90291
310-306-0283
hello@clevercreative.net